Web Designer & Creative Developer

Joanna Herman Web Designer and Developer

Web design values - creating sustainably, regenerative purpose, designing with intention, celebrating creativity

Illustration by Maria Nekh



I think the simplest way to describe my approach is to share my background. I am an analytical mind (studied maths at university), a technologist from experience (7+ years of programming experience across the full stack), a creative at heart, and a yogi by philosophy. I give a lot of attention to the practical and technical aspects, but equally love experimenting with (sometimes not the most practical) creative ideas. I value doing good by the planet and its inhabitants and enjoy working with people who share similar values.

I believe we need more clarity and less complication. Less quantity and more quality. More celebration of creativity and less blandness. More intentionality in what we put out.

1% of every project fee will be donated to Rainforest Trust UK via Work for Good, one of the world’s most respected and successful conservation charities working in partnership with local NGOs and indigenous communities to save the world’s most threatened rainforests and tropical ecosystems.


My approach is holistic – recognising the many aspects of what makes an impactful and memorable website, and figuring out how to balance them effectively for each unique project.

Solid foundations are crucial so I take time to listen, understand and research, before matching the right tools and creative direction to the project. We work as partners, where I help you get the most out of your vision and potential by getting clear on the strategy and narrative for your online presence and expressing it with the tools of design and technology.

On the implementation side, I use modern tools and technologies such as the JAMstack ecosystem for excellent performance and the creative possibilities they offer.

Let’s work together!