Frequently Asked Questions

If you want clarity before committing to any changes, start with the Growth Review — it's designed to give you a clear picture of where you are and what to prioritise. If you already know your site needs work and want to move quickly, the Upgrade Sprint gets high-impact improvements done in a week. If you want ongoing support and a technical partner in your corner as your business grows, the Partner-in-Tech retainer is the right fit. When in doubt, get in touch and we'll figure it out together.

Webflow, Shopify, and Next.js are my primary platforms. I also work with the tools that sit around your website — analytics, consent management, automation, and third-party integrations. If you're not sure whether your setup is something I can help with, just ask.

Yes. A lot of the review is heuristic — I go through your site the way a real visitor would, looking at design, structure, messaging, navigation, and technical performance. You don't need data for that. If analytics aren't set up, I'll flag it and include it as a recommendation, so you leave with the tracking in place to make informed decisions going forward.

A written report with prioritised recommendations and clear reasoning behind each one, a Loom video walking you through the findings, and a one-hour live consultation to go deeper on what matters most to you. Not a generic checklist — a specific, honest assessment of your site with a clear sense of what to tackle first and why.

More than most people expect. In a focused week I can restructure key pages, sharpen your messaging and calls to action, improve navigation and user flow, address technical and discoverability issues, and get your analytics in order. The sprint is scoped to high-impact changes — the things that will make the biggest difference to how your site performs — rather than a full redesign.

That depends on how your site is structured. AI search tools pull from content that is clear, well-organised, and properly marked up — which is what AEO (Answer Engine Optimisation) addresses. It's something I look at as part of every service, because discoverability is no longer just about Google.