Joanna Herman Conscious Web Designer and Creative Developer

Web Designer & Developer


Hi! I’m a London-based freelance Web Designer and Creative Developer working with nature-aligned businesses and creatives to help them stand out in the online sea of same.

With an emphasis on function, sustainable web design practices and bold creativity, my aim is to build websites which offer a better alternative to the conventional. I enjoy creating work which marries minimal with offbeat, using state-of-the-art technologies for websites which are not just greener but simply better at serving their purpose. If you share a similar philosophy and are interested in a collaboration I would love to connect with you!

In my spare time, I enjoy yoga, cooking plant-based food, and recently mixing ecstatic dance music.


  • Web Design
  • Web Development
  • Tech consultancy


  • Frontend – React, Gatsby
  • WebGL – PixiJS
  • Backend – Python, AWS
Web design values - creating sustainably, regenerative purpose, designing with intention, celebrating creativity
Illustration by Maria Nekh