Let’s get your website working as hard as you are.
I help founders turn the site that launched them into one that grows with them — easier to find, easier to trust, easier to say yes to.
Let's work togetherI’m here to help you go from “We have a website” to “Our website helps us grow”.
You’re building something great, and it’s taking off. But lately, the site can’t quite keep up. Maybe enquiries trickle in when you want them to flow. Maybe the right people can’t find you, and you’re not sure why. Or, maybe it still says ”early days” when you’re well past them.
The good news is that most of the time, you don’t need to invest in a full rebuild straightaway – just strategic, focused improvements to what’s already there. Working across UX, structure, discoverability, analytics, and technical optimisation, I will help you identify and implement the changes that matter most. The result: a website that finally pulls its weight.
”Joanna is both logical and creative, extremely collaborative and good at working independently.”
Hannah—Papua Partners
”Joanna provided great input on layout, colour scheme and typography options as well as coding and customer journey when redesigning our Shopify webstore”
Charlie—Qravers
Services
Here are some ways we can work together. If you’re not sure, feel free to message me and let’s chat.
A. Growth review
Is your website holding you back but you’re not sure where? I’ll review your website across six different lenses, find the highest-impact opportunities, then deliver a clear roadmap of what to improve and why. Perfect if you want expert guidance before investing time or money into changes.
You will receive:
- A focused review of your website across design, user experience, discoverability, enquiry flow, analytics, and technical performance
- A written report with findings and prioritised recommendations
- A video walkthrough so you can revisit the findings at your own pace
- A 1-hour live consultation to talk through what matters most and answer your questions
B. Upgrade sprint
A focused one-week intensive to upgrade your website across a chosen dimension. Best when you know the area that needs work.
Choose your option:
( 1 ) Design polish — A refresh of colour, typography and spacing to make the design feel current, intentional and polished.
( 2 ) User journey — Improvements in structure, navigation, CTAs, and enquiry flow for a smoother path from landing to enquiry.
( 3 ) SEO/AEO foundations — The groundwork to get found, by search and AI engines alike.
( 4 ) Analytics — Tracking set up or cleaned up, so you can finally see what’s working, what isn’t, and where visitors drop off.
This includes:
- A focused look at your chosen area, and a clear plan for the week ahead
- Implementation
- Recommendations for next steps
C. Partner-in-tech
For founders who want a trusted technical partner in their corner. From ongoing improvements and implementation to troubleshooting and strategic guidance, I'll help your website evolve whilst you focus on running your business.
This includes:
- Ongoing improvements and feature additions
- Priority support for bugs, updates, and anything that comes up
- Strategic input on tools, integrations, and technical decisions
- Ongoing SEO/AEO monitoring and adjustments
- Analytics review so you always know how your site is performing
- A dedicated partner who already knows your site — no briefing from scratch every time
Selected Work
Over the past 6+ years I’ve worked with clients across wellness, commerce, hospitality, arts, and the public good.
“From the first meeting, Joanna shows the deep knowledge about her skills, she shows enthusiasm, finds solutions, delivers on time and she has overall a very good flow so the focus lays on delivering high quality designs running on performance and visual optimization. I really loved that Joanna pushed the standards for this project higher, so she delivered beyond expectations.”
Yoeri—Orgone Cymatics
Hey, I’m Joanna,
I like meeting people, hearing stories about what they’re passionate about and helping them bring those ideas into the world.
With a prior background in software engineering and a self-taught design practice, I move comfortably between design and implementation. If you have an idea you’re excited about, I’d love to hear about it.
That’s me in my favourite environment :)
Papanek's humanistic, ecological approach to design has had a strong influence on how I think about designing technology.