Enhancing UX for a London raver clothing brand with a more engaging Shopify store, bold 90s design and seamless mobile experience
Qravers, a London raver clothing brand, reached out to me to make their Shopify site more engaging, give it more character and improve the mobile experience.
The website before and after the makeover.
I redesigned the landing page, improving the flow of information and visual hierarchy, as well as updated typography and added some fun animations and interactions, to express the personality of the brand, heavily inspired by the 90s nostalgia, but modern at the same time.
The design of the site was updated to inject the fun, organic, 90s-inspired yet modern character.
“Joanna provided an excellent service for us when redesigning our Shopify webstore providing great input on layout, colour scheme and typography options as well as coding and customer journey. She has a strong client focus which enabled us to maximise our time and build a fantastic website!”
—Charlie, Founder