Before and after

The original site lacked flow, had limited visual personality, and was difficult to navigate on mobile. The aim was to bring more life and rhythm to the landing page while improving the user experience across devices.

I led the redesign – from concept through implementation – working on layout, typography, colour direction, and micro-interactions. I also handled all front-end adjustments within the Shopify theme, including Liquid theme customisation.

Design Approach

I restructured the homepage to improve scannability, diversifying layouts to guide users through different collections and product offerings.
I introduced a new colour palette and bold typography system – evoking 90s energy while keeping it modern.

Small touches – like hover effects, transitions, and scroll animations – were added to bring playfulness and movement into the interface without overwhelming the core shopping experience.

The Outcome

The new site feels more aligned with the Qravers ethos: expressive, irreverent, and proudly underground – while giving users a smoother and more intuitive shopping journey, especially on mobile.