Bream is a wellness and creativity platform designed specifically for older adults and their caregivers. The challenge in the website creation process was catering to two distinct audiences: organisations and individual users, each with different needs and value propositions. Our aim was to create a website that effectively communicated the platform's offerings and benefits to both segments.

Breams offers art, wellness, movement, and nutrition classes designed specifically for older adults and their caregivers to help with their physical, emotional, and mental health.

The design employs color schemes to visually separate the two audiences, ensuring clarity and ease of navigation. 

To address this challenge, we developed a visually engaging website with a class gallery that showcases the quality and variety of classes available. The web design and development process was informed by extensive user research and implemented feedback loops to incorporate user insights into the platform's development, ensuring alignment with user preferences and needs.

Showcasing Bream, a creativity and wellness platform for older adults and caregivers to two distinct audiences.

Bream

Users can explore Bream's class library and filter by category, difficulty and duration.